Friday, September 24, 2010

Week of August 30 2010 : Trust

(Here is a picture of our market stand at Lake Farmpark Farmer's Market. OK the truth is I wanted to take a picture of our stand after it was setup but before the market opened. Customers arrived early then I remembered to take the picture only after I was done cleaning up. However this image captures the essence of how we feel after market. Lonely but fun to drive home with an empty truck / trailer!)

Its also fun to learn the various personalities of our customers. Some customers insist on inspecting each and every item to ensure it meets their criteria. These customers have different but specific preferences for ripeness, size, etc. We happily ask a few questions to assist the selection process: when will you prepare it, how will you prepare it, etc.

Other customers have no such preferences. They allow us to choose and they usually explain why: "I trust you". The implication is these customers trust our experience and knowledge to pick the best for them. We honor this sense of trust.

But all customers, whether they explicitly say so or not, trust us. They trust our production techniques. They trust our commitment to healthy, safe food. We honor this sense of trust too.

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